HCM – Senior Marketing Specialist (Flight/Train/Ferry)

Hybrid Working

Vexere: Revolutionizing Travel and Transportation in Vietnam
We are a Vietnamese technology company aiming to revolutionize the travel and transportation industry. As the largest online bus ticketing platform in Vietnam, we help millions of travelers make unforgettable journeys. Recently we expanded to airlines, trains, and vehicle rentals in order to provide our customers with the best options for their travel plans.

Vexere’s Culture:
Vexere members believe our organization exists to solve pressing societal problems. Our company culture emphasizes community spirit, mutual support, and open communication. We encourage all members to express ourselves, contribute ideas on products and strategies, and strive to become future leaders.

Vexere’s Vision:
Vexere aspires to be a constantly growing and innovative business. We foster a strong culture of learning and development, aiming to leverage our technological strengths to continue revolutionizing the transportation and tourism sectors across Southeast Asia.

We are rebuilding every customer and employee touch-point as an AI-native experience. That ranges from booking a flight/bus/train seat to automating sale processes or leave requests. Engineers here get clear goals, full context, and the freedom to ship quickly while keeping reliability and safety paramount.

1.Responsibilies:

About the Role:
We are looking for a results-driven Senior Marketing Specialist to join our growth marketing team and lead performance-focused initiatives across our flight, train, and ferry categories. This role is ideal for a highly organized, data-savvy marketer who thrives on SEO, content strategy, and campaign execution. You will play a pivotal role in driving traffic, engagement, and revenue growth, while contributing to Vexere’s strategic presence in the travel industry.

Key Responsibilities:

• Conduct in-depth keyword research and identify high-potential SEO opportunities in the transport vertical.
• Create and optimize content tailored for organic growth across blog posts, social media, and other digital touchpoints.
• Collaborate with external SEO partners, travel influencers, and agencies to build backlinks and increase brand exposure.
• Plan, implement, and optimize digital marketing campaigns to drive brand awareness and online ticket sales.
• Track and analyze marketing performance metrics, contributing to ROI improvements and data-backed decision-making.
• Support market research and competitor analysis to inform campaign strategies and customer experience enhancements.
• Leverage Generative AI tools to enhance content creation, process efficiency, and strategic planning.
• Coordinate with internal stakeholders (Product, Customer Experience, IT, etc.) for seamless campaign execution.

2. Requirements:

• Minimum 2–3 years of hands-on experience in Digital Marketing or Product Marketing.
• Preferably with experience in travel, airline, or transport marketing sectors.
• Bachelor’s degree in Marketing, Business, or a related field.
• Strong organizational and project management abilities; capable of handling multiple tasks simultaneously.
• Excellent analytical skills with a data-driven approach to performance evaluation.
• Familiarity with Generative AI tools (ChatGPT, Jasper, etc.) and their marketing applications.
• Strong written and verbal communication skills; English proficiency required.
• Customer-focused, proactive, and solutions-oriented.
• Eagerness to learn, adapt, and grow within a fast-moving, collaborative environment.

What We Offer:

• A high-impact role where your expertise directly contributes to business growth.
• The chance to work with emerging tools and technologies in AI and digital marketing.
• A dynamic, innovative, and growth-focused work environment.
• Alignment with a company culture that values the “right person” and supports long-term professional development.

Ready to make your mark in the travel industry? Join Vexere and help redefine how Vietnam moves.

3. Benefits: 

• Competitive salary + KPI-based quarterly bonuses.
• Hybrid Working
• Clear career progression with opportunities for advancement to key positions based on your capabilities.
• Special discounted bus tickets for employees and their families.
• Comprehensive periodic health check-up policies.
• Participation in social insurance, health insurance, and unemployment insurance according to Vietnamese labor law after the probationary period.
• 12 days of annual leave, with an additional day added every 3 years (convertible to salary).
• Vibrant and dynamic working environment with a friendly and supportive team that shares knowledge and assists each other.
• Training and development opportunities in negotiation, communication, work management, interpersonal skills, and software technology.
• Free parking and allowances: Marriage, Newborn baby and others are applied.
• A spacious pantry fully equipped with a coffee maker, microwave, milk , tea and more
• A wide range of sports and social activities: badminton, pickleball, football, etc.
• Other perks to be discussed during the interview.

For more information, please contact us via:

• Send your Resume to email: [email protected], with title: Fullname – Applied Position
• Zalo: 0989.036.781 – Mr. Hoa Đăng Khoa (Please do not make calls.)

Office Location: Vexere Trading and Services Co., Ltd. – 2nd Floor – Building H3, 384 Hoang Dieu, Ward 6, District 4, HCMC

Working Hours: 8:30 am – 6:00 pm from Monday to Friday, and Saturday morning.